Rivian rolls back big price increases on preorders after customer backlash - CNBC

An outcry from customers led Rivian's CEO to backtrack on a hefty price increase that would have affected vehicles already ordered.

Rivian Automotive quickly backtracked from a plan to increase prices on vehicles that had already been ordered by customers. In a letter to stakeholders on Thursday, Rivian CEO RJ Scaringe acknowled… [+1595 chars]

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