SRAM Enters Softgoods Market with Purchase of Velocio Apparel - Pinkbike.com

This is SRAM's third acquisition in the past year after the purchase of Time Sport and Hammerhead, but will be SRAM's first foray into apparel.

Velocio Apparel has announced today that they are selling to SRAM. The company launched in 2013 selling high-end women's road cycling kit. They eventually began to create men's apparel, and more rece… [+1171 chars]

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