Behind Disney+’s Ad Pivot: A Drive for Streaming Profits - Hollywood Reporter


3/9/2022 12:00:00 AM3 years 1 month ago
by Alex Weprin

Disney’s reveal March 4 that it would launch a less expensive, advertising-supported tier of Disney+ spurred consternation from some Wall Street analysts, with firms like MoffettNathanson lowering their price targets for the entertainment giant. Was the compa…

Disney’s reveal March 4 that it would launch a less expensive, advertising-supported tier of Disney+ spurred consternation from some Wall Street analysts, with firms like MoffettNathanson lowering th… [+7886 chars]

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