The direct-to-consumer craze is slamming into reality - CNBC

Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.

The following is a selection from Big Technology, a newsletter by Alex Kantrowitz. To get it in your inbox each week, you can sign up here. They were the hottest names in tech. Brands like Warby Par… [+5439 chars]

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