'Pro' has lost all meaning, and Apple knows it - The Verge

Apple’s been using the word “Pro” in its branding for years, but this week, we saw it use a new word — “Studio.” Could Apple be trying to shift to a new brand, after years of diluting an old one?

Apples targeting the Mac Studio at creatives the same people it targets with its Pro products If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Appl… [+10100 chars]

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