Fandom Is The New Brand Loyalty - How The Creator Economy Is Disrupting Retail - Forbes
3/25/2022 12:00:00 AM3 years 11 months ago
by Catherine Erdly
by Catherine Erdly
The creator economy is booming, powered by the rise of content creators across platforms such as blogs, YouTube, Instagram and TikTok. Fuelled by the pandemic, the industry is set to be worth an estimated $104 billion in 2022 and shows no signs of slowing.
As the creator economy booms, is fandom becoming the new brand loyalty? Spring The creator economy is booming, powered by the rise of content creators across platforms such as blogs, YouTube, Insta… [+4124 chars]
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