Flipkart invests $116 million in fashion retailer Myntra amid challenge from Reliance, Nykaa - Economic Times

The new investment comes as Myntra faces new challenges, with Reliance's Ajio emerging as a significant second player in the market. Beauty retailer Nykaa is also venturing into fashion, which Myntra has dominated for over a decade.

Bengaluru: After investing close to $700 million in Flipkart's marketplace and new healthcare vertical, the Indian ecommerce company's Singapore entity has invested $116 million in fashion retailer M… [+2588 chars]

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