Jim Farley Tries to Reinvent Ford and Catch Up to Elon Musk and Tesla - The New York Times

Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.

Auto experts say the electric F-150, known as the Lightning, must be a success if Ford is to thrive in the age of electric vehicles. Introducing this truck now is equivalent to betting the company, s… [+2831 chars]

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