Snap and Live Nation tie-up for AR concert experiences - Marketing Interactive

APAC GM Kathryn Carter told MARKETING-INTERACTIVE that through the Live Nation partnership, fans will be able to try on merchandise, find friends, and discover landmarks around festival grounds.

Snap has linked a multi-year partnership with Live Nation to create a deeper connection between artists and fans through custom-built, immersive AR. From Lollapalooza in Chicago and Wireless Festival… [+4371 chars]

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