'We do crazy stuff': How cinemas are going beyond studio marketing to lure moviegoers back - CNBC

Movie theater exhibitors are no longer going to rely solely on studios to drive consumers to theaters.

A Regal Cinemas movie theater stands at night on 42nd Street in New York, U.S., on Tuesday, Oct. 6, 2020. "If you build it, they will come." Universal's president of domestic theatrical distributio… [+5670 chars]

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