Google to allow users to control brands and topics they see in ads - PR Week

Tech giant’s updated ad control center will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.

Google will soon allow users to control which brands and topics they see in ads as part of a refresh of its ad control center, which the company announced Wednesday at its annual I/O developer confer… [+3216 chars]

full article...