Making airwaves: the unlikely collaboration that led to podcast gold - Sydney Morning Herald

The secrets behind the success of the Toni & Ryan podcast, which recorded a staggering 5 million downloads only seven months after launching.

The pair initially started recording videos for Lodge to use in her search for a job. They posted them online, with no strategy in mind. We woke up and there were all these comments. Whats your podca… [+4820 chars]

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