MX Player rolls out 'watch now pay later' feature to attract paid users - YourStory

OTT streaming service MX Player has allowed consumers to pay Rs 299 later if they opt for the platform's ad-free subscription option.

MX Player, run by Times Internet, rolled out a 'watch now, pay later' option for its subscription offering MX Gold. The plan costs Rs 299 and users can opt to pay later after watching the content. … [+3084 chars]

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