FMCG firms to swallow input cost pain, hold on to entry-level size, price - Economic Times

Entry-level and small packs account for up to 55% of fast-moving consumer goods (FMCG) sales, with the exact proportion varying across product categories.

Consumer goods makers plan to hold on to entry-level prices and not reduce sizes of small packs despite growing input costs, as they seek to ensure sales volumes are not badly hit due to inflation. … [+2353 chars]

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