SK-II and CDFG offer next-level personalisation with 'House of Miracles' pop-up in Hainan : The Moodie Davitt Report - The Moodie Davitt Report

The innovative animation allows customers to collect and design ‘Miracles’ on WeChat which they can use to personalise the store’s façade.

CHINA.Global prestige skincare brand SK-II has partnered with China Duty Free Group (CDFG) to unveil House of Miracles, an interactive social retail pop-up store in Hainan. The physical pop-up is su… [+4375 chars]

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