At home to prejudice | shots - Shots

Pharmaceutical brand Viiv Healthcare, together with HIV awareness groups GeSIDA, SEISIDA and CESIDA launch a thought-provoking social experiment that reveals the hidden stigma that the disease carries.

Created by Madrid agency, SEÑORA RUSHMORE, this clever campaign, #ZEROSTIGMA, began with with the publication of an ad in the midst of a housing shortage for a highly desirable shared flat.   The mo… [+1287 chars]

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