Why Amazon did not bid for IPL media rights and its next plans in India | Mint - Mint
6/15/2022 12:00:00 AM3 years 8 months ago
by Bloomberg
by Bloomberg
Securing digital streaming rights to the cricket tournament would be a huge coup, potentially luring hundreds of millions of viewers to Amazon
Manish Tiwary had only been in his new job as head of Amazon.com Inc.s India business a couple of months when he faced a weighty decision: How aggressively should the US e-commerce giant bid for medi… [+4160 chars]
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