The BRC releases data on TAMS panel - Media Update

The Broadcast Research Council of South Africa (BRC) has announced that it has updated the media and advertising industry on its TV Audience Measurement Study ( TAMS). The BRC says that although the Television universe survey has been affected by Covid-19, lo…

Due to the absence of the Establishment Survey (ES) a new Television-only ES was commissioned. "As a result of the lack of data and the massive flux in the market, we took the decision to commission … [+4262 chars]

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