Commentary: Netflix and TikTok turn to gaming to secure their future - CNA

Broadcast, social media and gaming companies are banking on transmedia storytelling to keep audiences locked into their entertainment ecosystems. Netflix and Tiktok can use it to gain a market advantage over their rivals too, say two professors.

For example, one could easily imagine that a character who is popular in a game, as revealed through gaming data, would also be more likely to feature in an upcoming show based on that game. When we… [+1143 chars]

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