Sick of subscriptions? Heated seats in cars the latest cost to test consumers' limits - CBC News

BMW is charging car buyers a monthly fee for heated seats to work in British and South Korean markets, but not here in Canada. But experts say the trend for subscription products is growing. Are consumers ready for the idea that pay once, own forever becomes …

A nicely warmed leather seat in a luxury automobile is how many BMW owners imagine their driving experience on a cold winter road. But if those drivers live in the United Kingdom or South Korea, the… [+5292 chars]

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