Marketers Test YouTube Shorts, One More Rival to TikTok - The Wall Street Journal

Brands are experimenting with the short-form video service as users flock to the platform

Marketers are increasingly experimenting with reaching consumers using YouTube Shorts, one of the few rivals to TikToks short-video sharing platform.Shorts is YouTubes answer to Bytedance Ltd.s TikTo… [+4601 chars]

full article...