Indigenous Australians ask for Melbourne TikTok creators to ditch the Naarmcore hashtag - ABC News


8/8/2022 12:00:00 AM3 years 6 months ago
by Zilla Gordon

A social media fashion trend where people refer to their clothing style as "Naarmcore" is criticised by the Indigenous director of a clothing label, who says the Aboriginal word for Melbourne, Naarm, is being used without historical context.

The director of an Indigenous clothing label has criticised Melbourne's "Naarmcore" fashion movement, arguing it reduces their culture to a social media trend. Key points: