A 5-minute bout of direct-to-consumer advertising (DTCA) for prescription heart drugs was associated with favorable perceptions of both medication use and pharmaceutical companies, but did not seem t… [+5956 chars]
Amir Goldkorn, MD, associate director, Translational Sciences, University of Southern California (USC) Norris Comprehensive Cancer Center, associate professor of Medicine, the Keck School of Medicine… [+1012 chars]
