How GA4, data modeling and Google Ads work together - Search Engine Land

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.

There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with G… [+7058 chars]

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